Clarity for Confident Growth
From accurate books to informed decisions - financial clarity for growing service businesses.
Founded by a licensed CPA based in Bentonville, AR, we provide reliable bookkeeping and thoughtful financial guidance for small service businesses. We believe clear numbers lead to confident decisions and sustainable growth. We partner with founders and small teams to bring structure, visibility and clarity to their finances.
Financial Systems Development
Building clean, reliable bookkeeping processes that create accurate, decision-ready financials.
Operational Financial Excellence
Refining workflows, reporting and internal structure to support efficient, scalable financial operations.
Strategic Growth Advisory
Providing practical financial insight and guidance to help you plan, prioritize, and grow with confidence.
Meet the Founder
Annie Stansel, CPA is the founder of Clearwaters Advisory, LLC, where she helps small service businesses turn their financial data into clarity and confidence. A licensed CPA with a background in education, Annie loves breaking down complex numbers into simple, actionable insights that business owners can actually use. She’s passionate about supporting consultants, coaches, and small teams, guiding them to understand their finances, make informed decisions, and grow with purpose — all while keeping the process calm, clear, and approachable.